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Remarketing ads are quite simple. You add some code to specific pages on your website. This “tag” uses browser cookies to add visitors to your remarketing list.

You can customise the code for different pages to create various remarketing groups. For example, you might create a “black dress” remarketing audience for those who visit pages where you sell black dresses. That way, you can show these visitors highly targeted ads that promote black dresses.

The first step in remarketing is determining which pages you want to tag for your campaign. Think about the high-value pages—those that indicate the visitor is genuinely interested in buying. Next, decide on the remarketing ad you want to use. There are many remarketing platforms to choose from, but Google remarketing and Facebook remarketing remain the most popular.

Google allows you to run remarketing ads on the Google Display Network (GDN), YouTube, and the Google Search Network. That’s a massive amount of exposure. The most challenging part of creating a remarketing campaign is crafting the ad. You need to strike a balance between subtle hints and aggressive targeting so people come back and buy.

OMG knows how to bring all these elements together for a revenue-boosting retargeting campaign—talk to us!

The cost of remarketing depends on the size of your campaign. However, when you consider it in terms of return on investment, remarketing is incredibly cost-effective! Why? Because you’re targeting visitors who already know your brand and what you have to offer. This means they’re much more likely to convert. Work with OMG to take advantage of one of the most powerful revenue earners in the digital marketing toolbox.

Remarketing and retargeting are often used interchangeably, but they have subtle differences. Both strategies focus on re-engaging users who have interacted with your brand previously, but the methods can differ.

Retargeting typically refers to the use of cookies to display ads to users who have visited your website or interacted with your brand on other platforms, often through display ads across the web.

Remarketing, on the other hand, often involves a broader approach, such as targeting users via email campaigns or social media platforms in addition to display ads. Remarketing can also involve using data to craft more personalised and timely ads based on user behaviour.

Ultimately, both aim to re-engage potential customers and drive conversions, but remarketing generally involves more diverse methods to reach your audience.

Sales, sales, sales! The more ad impressions a prospect sees, the more likely they are to convert. Remarketing ads can dramatically increase clicks and conversions, much more so than other display ads. Why? Because they are more personalised, targeted, and relevant to the user. This means they also have a lower cost per click and a cheaper cost per impression. The result? A much higher return on investment for your online advertising budget.

Dynamic remarketing takes retargeting a step further by showing personalised ads based on the exact products or services a user has previously viewed on your website. Instead of just displaying a general ad for your brand, dynamic remarketing dynamically generates ads that showcase the specific items a user interacted with, often with updated pricing, discounts, or other personalised offers.

For example, if someone visited your online store and viewed a specific laptop, dynamic remarketing would show them an ad featuring that exact laptop, along with additional product details or special offers, as they browse other websites or social media platforms.

This highly personalised approach helps increase the chances of conversion, as it targets users with content relevant to their previous interactions, making it more likely they’ll return and complete a purchase.

Remarketing and retargeting are powerful digital marketing strategies designed to re-engage users who have previously interacted with your website but didn’t convert. By leveraging data from your Google Ads account, businesses can deliver targeted ads to potential customers as they browse other websites, use mobile apps, or scroll through social media platforms.

So how does retargeting work? When a user visits your site, a tracking pixel or cookie is placed on their device, allowing you to serve them relevant ads across the Google Display Network, YouTube, and other online platforms. This keeps your brand top-of-mind and encourages users to return and complete their purchase or inquiry.

Within your Google Ads account, remarketing campaigns can be customised based on user behaviour—whether they viewed a specific product, abandoned their cart, or visited a landing page. Dynamic remarketing takes this a step further by displaying personalised ads featuring the exact products or services a user previously explored.

Implementing an effective remarketing strategy ensures that businesses don’t lose potential customers after just one visit. By continuously engaging with warm leads, remarketing and retargeting help improve conversion rates, maximise ad spend efficiency, and drive higher returns on investment.

An example of remarketing or retargeting could be when you visit an online store to browse for a new pair of shoes but leave without making a purchase. After leaving the site, you might notice ads for those same shoes appear on other websites you visit or on your social media feed, encouraging you to return and complete the purchase.

This is a classic example of retargeting, where display ads are shown to you based on your previous interactions with the brand. In remarketing, you might also receive an email from the store reminding you about the shoes you were interested in, along with a special offer or discount to entice you to finalise the purchase.

Both strategies are designed to re-engage you, bringing you back to the site to complete your purchase.

A successful remarketing campaign is built on several key aspects that ensure ads are effectively reaching the right audience at the right time. The first crucial element is audience segmentation. By categorising website visitors based on their actions—such as users who abandoned their shopping carts, visited specific product pages, or interacted with certain content—businesses can tailor their ads to each segment’s interests and behaviour, making the messaging more relevant and engaging.

Another important factor is ad creative and messaging. The ads should be designed to grab attention and clearly communicate the value proposition, whether it’s offering a discount, showcasing a product’s unique features, or reminding customers of an abandoned cart. Personalisation plays a significant role here, as customising the ads based on user behaviour (e.g., showing the exact products they viewed) increases the likelihood of conversion.

Frequency and timing also significantly impact the success of remarketing campaigns. Too many impressions can lead to ad fatigue, while too few might not effectively re-engage potential customers. It’s crucial to find the right balance and time the ads to show up at optimal points in the customer’s decision-making process, such as shortly after they’ve abandoned a cart or browsed specific product categories.

Lastly, ad placement and channels are vital for reaching customers on the platforms they use most. Remarketing campaigns can be run across search engines, display networks, social media platforms, or even through email marketing. Choosing the right combination of channels that align with your audience’s habits maximises exposure and engagement.

For Australian businesses, a well-executed remarketing campaign can lead to higher conversion rates, better ROI, and stronger customer retention, as it targets individuals who have already shown interest in your brand and products.

A remarketing agency specialises in developing and managing targeted advertising campaigns designed to re-engage users who have previously interacted with your brand but didn’t complete a desired action, such as making a purchase or signing up. They begin by segmenting audiences based on specific user behaviours, such as website visits, time spent on certain pages, or products added to a cart.

The agency then crafts personalised campaigns across various platforms like Google Ads, social media, and email marketing, ensuring the right message reaches the right people. They also design tailored ads featuring relevant content or products the user has previously viewed. Additionally, the agency handles bid management and ongoing optimisation to ensure efficient use of your budget while aiming for the best possible return on investment.

Throughout the campaign, they track performance and provide detailed reports, making adjustments to improve results and drive conversions. In essence, a remarketing agency helps businesses capitalise on previous interest, turning potential customers into loyal ones by keeping the brand top of mind.

We are the remarketing and retargeting gurus. Our entire model is built on prioritising your success and growth, and we’re not satisfied until we achieve it. To succeed, we need to dig deep to understand your target audience, where they come from, and the places they go. Then, we use this information to create a hyper-targeted strategy to convert prospects as they move around the web. Every ad is customised to appeal to your audience. Maximum conversions, here we come!