#1 Google Shopping
Ads Agency in Dubai

Let’s put it this way: if you run an eCommerce or retail business, you cannot afford not to be on Google Shopping. End of story. Google makes your products visible on the largest search engine in the world at the exact moment people are searching for them and are most likely to purchase.

It’s a powerful way to grow your online sales and bring more “cha-ching” to your digital cash register. This is what online marketing was made for!

We exist to help you get the maximum value from your Google Shopping campaigns. A shopping campaign on Google is critical for retail and eCommerce brands, which is why we’re never satisfied until we’ve turned your campaign into a massive profit-generating machine.

With our in-depth knowledge of Google’s tools and targeting capabilities, you can be confident your products will be in the spotlight right at the moment shoppers are looking for them. Best of all, we make the whole process easy.

From product submission to ad creation, strategic bidding, detailed reporting, and relentless performance tweaks, you can trust our gurus to do all the heavy lifting. Sit back and watch the sales come rolling in!

Yes, Australian consumers actively use Google Shopping to find and purchase products. With the growing trend of online shopping, many consumers turn to Google for its convenience, price comparisons, and ability to quickly view product details from multiple retailers.

As one of the leading platforms for product discovery, Google plays a significant role in influencing purchasing decisions. Businesses that optimise their shopping campaigns can tap into this market, driving targeted traffic and boosting sales.

Google’s eCommerce platform offers both free and paid options. Listing products on Google Shopping is free, allowing businesses to appear in search results without spending any money. However, if you want to increase visibility and drive more targeted traffic to your products, you can opt to run paid campaigns through Google Ads.

The paid model operates on a pay-per-click basis, so you only pay when someone clicks on your listing. While setting up the Google store, isn’t overly complicated, it does require creating a Google Merchant Center account, uploading a well-optimised product feed, and linking it to your Google Ads account for paid campaigns. With the right strategy, Google platform for online shopping can be a cost-effective tool for increasing your online sales.

Google’s Performance Max is an automated campaign type that helps businesses maximise their reach across all Google advertising channels, including the Shopping tab, Search, Display, YouTube, Gmail, and Maps. It uses machine learning to optimise ads in real time, ensuring the best performance based on your campaign goals.

For eCommerce businesses, Performance Max is particularly useful for promoting product inventory. By linking your Google Account to Google Merchant Center, businesses can showcase products dynamically across different Google surfaces. This means that whether a customer is browsing the Shopping tab or watching videos on YouTube, Google’s AI ensures your products are shown to the right audience at the right time.

Unlike traditional Shopping campaigns, Performance Max consolidates multiple ad types into a single campaign, automating bidding, audience targeting, and creative adjustments. Businesses benefit from greater visibility, higher conversion potential, and improved efficiency without needing to manually optimise multiple campaign types.

By leveraging Performance Max, businesses can enhance their Google Shopping strategy, ensuring that their product listings are seen by more potential buyers while allowing Google’s AI to handle much of the heavy lifting.

Google Australia Shopping is the localised version of Google Shopping, tailored specifically for Australian consumers. It allows businesses to showcase their products to Australian shoppers who are actively searching for items online. Through Google Australia Shopping, retailers can display product images, prices, and information directly in search results, helping consumers quickly find and compare products from various stores.

By using Google Merchant Center and Google Ads, businesses can list their products for free or run paid campaigns to increase visibility and drive more traffic to their websites, ultimately boosting sales in the Australian market.

In theory, building a Google Shopping campaign is as simple as configuring Google Ads (formerly AdWords) to connect with the Google Merchant Centre, where your product information resides.

As we said, that’s the theory. In reality, if you want the best ROI from shopping ads, you need to seamlessly manage three key components: Product Feed, Google Ads Campaign Structure, and Bidding.

Get these three things right, and you can unleash the potential of Google’s eCommerce and shopping platform for your business.

At the core of your campaign’s success is your product feed. Why? Because your bid isn’t the only thing that counts. Google also rates the quality and completeness of your individual product data. If your product feed isn’t complete or optimised, your Google Shopping campaign is doomed to fail.

Don’t worry – you don’t have to do it alone. Partner with an agency that will optimise your feed to the highest possible level and build a shopping campaign laser-focused on massive sales growth.

Hint: that’s us.